Well, when it comes to putting digital marketing to work, it really can be a little bit like chemistry. It’s important that you bring the right elements together to get the formula that will work for you. With that in mind, we’ve brought together our table of digital marketing elements. We’ll be building out some examples (and no doubt adding more along the way). In the meantime, here are the types of things that we bring together to help our clients generate leads, drive customer traffic, or improve customer loyalty. Put another way, these are the elements that we can combine to help your company grow:
Web Design / Publishing
Website design
Landing page optimization
Usability review Blog
Newsletter
RSS feed
E commerce
Shopping cart
Store setup
Store design
Store merchandising
Store management
Payment services
Advertising Search ads (pay per click ads)
Display ads
Micro-sites
Video ads
Mobile ads
Integration with traditional ads (TV, Print, Radio)
Direct mail (with personal URL)
Search
Search engine optimization (make your site show up in Google)
Research and analysis
Customer interviews
Ethnographic observation
Market segmentation
Quantitative survey
Marketing analysis
Web analytics
ROI analysis
Community / social networks
Customer social network
Employee social network
MySpace
Facebook (groups, widgets, advertising)
Forum
