scientific discipline

Marketing is so often the domain of guessing and wishful thinking.

When we say scientific discipline, we are referring to the application of the 10 Marketing Laws of Scientific Discipline - essentially, the fundamentals. When we complete a free marketing checkup, we evaluate your business in light of these laws and use them to prioritize where and how to invest to drive sales:

10 Marketing Laws of Scientific Discipline

1. Choose your target – you’ll never win trying to please everyone
2. Be different in a meaningful way – and say so
3. Live up to your promise of being different – or you won’t live long
4. Sell with a consistent message, everywhere
5. Have a plan to grow, or you’re planning not to
6. Sell where your customers are (not where they used to be)
7. Measure what sells and what doesn’t
8. Invest in building loyal, profitable relationships - go beyond transactions
9. Create channel partnerships to sell where you can’t get to, but should
10. Ensure that pricing and promotion align with number one through nine

Beyond our focus on these fundamentals, we’ve learned a few additional lessons along the way about how to help grow a business. Having worked in industry and consulting, we’re familiar with the challenges of hiring a marketing partner. We’ve done everything we can to remove the risk and frustration associated with buying digital marketing services.

Our core belief? Under-promise and over-deliver to build a successful, long-term relationship.

A few more beliefs include:

focus on . . . results
We are completely focused on generating a return from your investment in digital marketing. It’s how we evaluate our work, our people, our company. It’s what we will always want to talk about.

observe, test, and learn
The scientific part of scientific discipline means that we believe in applying the scientific method. Our approach to marketing is built on testing hypotheses and getting smarter over time. It’s our mission to help you learn what works and what doesn’t.

one point of contact - a digital scientist
Every client is assigned one of our digital scientists. Your digital scientist acts as your primary contact for everything we do together.

fact-based marketing
If you’ve ever met a scientist, you know what we mean. We deal in facts, not hunches. If we don’t know, we’ll tell you.

no secrets, no black boxes
We don’t like it when people use knowledge or experience to intimidate other people. When we work with clients, there are no secrets about what we’re working on or how something gets done.

clients ALWAYS come first
Whenever we are presented with an opportunity to earn revenue indirectly, e.g., commissions on software, we will pass the savings on to you. Our allegiance is to our clients – never to anyone else.

run by the numbers
We are a terrifically creative bunch of people but realize that success is measured in numbers. We provide our clients regular, detailed, quantitative reports (that are easy-to-use and understand) on the results of their digital marketing investments.

The best way to learn about growing sales, share, and profit with scientific discipline?

That’s easy. Contact us and become a client.

When we work for you, we put scientific discipline into practice.